FROM THE BLOG
How Smart Marketing Fuels Growth in the Restaurant Industry
At Indigo Collective Group (ICG), we’ve helped restaurants across Charlotte and beyond turn their passion for hospitality into powerful, sustainable brands. Whether you’re launching a new concept or scaling your presence, your marketing and PR strategy can determine whether your tables are full, or your message gets lost in the noise.
Building Buzz: Why Marketing & PR Are Non-Negotiable for Startups
Starting a business is thrilling, but getting people to actually notice your business? That’s where the real work begins. For startups, marketing and PR aren’t nice-to-haves; they’re your lifeline to visibility, credibility, and growth.
Industries We Serve at Indigo Collective Group
Lead with Marketing, Back It with Comms
What to Expect in Your First 30 Days With ICG
AI + Marketing Strategy: The Smartest Move for Your Business Growth
Startup Growth Tip: Market Early, Not Perfectly
The Importance of Incorporating Video into Your Marketing Strategy
The Power of PR and Media Features: Elevating Your Brand with ICG
In today’s fast-paced, digital world, getting your brand noticed can feel like an uphill battle. With countless businesses vying for attention, how do you stand out and make a lasting impression? The answer lies in strategic Public Relations (PR) and media features. At Indigo Collective Group (ICG), we specialize in securing high-impact media placements that not only boost your brand recognition but also position you as a leader in your industry.
Navigating Strategic Success: The Four Pillars of Marketing Excellence
It all begins with an idea.
Building Strong Client Relationships: The Key to Success as a Fractional CMO
It all begins with an idea.
Demystifying the Marketing-Sales Relationship: Unveiling the Dynamics of the Marketing Funnel
In the realm of business growth, the age-old debate of marketing versus sales and their respective roles in the customer journey has long persisted. As a Fractional CMO, I've navigated this intricate landscape and witnessed firsthand the symbiotic relationship between marketing and sales, particularly within the context of the marketing funnel.
Adapting Marketing Strategies to Emerging Industry Trends
In today's dynamic business landscape, staying ahead of the curve requires a proactive approach to adapting marketing strategies to emerging industry trends. At ICG, we recognize the importance of agility and innovation in navigating the ever-evolving marketing landscape. In this blog post, we'll explore the significance of embracing change, identifying emerging trends, and adapting marketing strategies to capitalize on new opportunities.